Its a promising sign of a company when they recognise they got something wrong and act quickly upon it.

Take for example, the case of 37 Signals new contact manager Highrise. Their initial pricing was just slightly on the high side. To get any value out of Highrise (and in particular to use their interesting Cases function) you needed to cough up $49 a month. $588 a year. Now that’s too much for most small companies, especially when you think you can own a piece of software that does a similar job for less than $100 on average.

After a bit of an outcry, they were very quick to address the issue - within days they rejigged their programs, and now you can get a “personal” account (enough for a one/two man band) for $12 dollars a month ($144 pa) which lets you try out the “cases” functionality.

For those of us coughing $49 a month for their brilliant Basecamp, $12 a month is a lot more palatable.